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20 Years of Elegance, China's International Bicycle & Motor Fair Leads the New Trend of Low-Carbon Lifestyle
23rd April, 2010

"Touch of Fashion, Revolution of Lifestyle" -- The grand opening ceremony for the 20th anniversary of the China International Bicycle & Motor Fair(China Cycle 2010), a.k.a. 2010 China E-bike 2010, will be held from April 27-30 2010, at the Shanghai New International Expo Centre. The event is organized by China Bicycle Association, jointly sponsored by Shanghai Xie Sheng Exhibition Co., Ltd and Shanghai International Exhibition Co., Ltd. This year's exhibition area is more than 100,000 square meters, an increase of more than 10% from the previous exhibition. Exhibition area for overseas vendors has increased by 10%. The exhibition is divided into more than 10 specialized exhibition zones, including Bicycle and Spare Parts, Electric Bicycle and Spare Parts, Motorcycle and Spare Parts, Stroller and Spare Parts, Machinery and Equipment, Bicycle travel leisure products, etc. It has attracted exhibitors from 1132 well-known enterprises from over 14 countries and regions such as Italy, Holland, Switzerland, France, Germany, the United States of America, India, Japan, Korea, Pakistan, Bangladesh, Hong Kong and Taiwan. The event continues to maintain its position as the most significant and influential exhibition in Asia.

A Showcase of Confidence and Strength

This year's exhibition embodies the highest level of development which the China bicycle industry has achieved in recent times. It has changed and developed towards more personalized, professional, and high quality products in terms of its product design, the usage of new materials and technology, branding culture, business model, and understanding of creative trends. Shimano, Bianchi, and many top notch world-class bicycle and spare parts enterprises will be showcasing their products; DT Swiss, Salloy Co., Ltd, Pacific Cycles Inc., representing Taiwan's manufacturers and distributors, will appear as a group to showcase their strength; domestic market leaders such as Jieante, Meilida, Yongjiu, Jinlun, etc., continue to expand their exhibition area; Jieoabi, Li, and other electric bicycle enterprises are also actively promoting new products and technologies that meet consumer and market demands.

Low-Carbon Lifestyle

Currently, China's high-carbon "growth emissions" are a serious constraint on the nation's sustainable growth. For the past 20 years, China Cycle has insisted on promoting the ideas of a low-carbon lifestyle "Bicycle Culture", making efforts to change consumer culture and behavior in China. It has generated positive international recognition in global fashion circles for the industry. In addition, the Stroller exhibition has taken up to 5,000 square meters. Participation from enterprises such as China AMC and Double Happiness becomes more active each year, leading to significant improvement in the overall strength of Stroller brand representation.

An exciting and Unforgettable Celebration

2010 marks the 20th "China International Bicycle & Motor Fair". A series of celebration activities will be held along with its theme of "20 Years of Elegance". These include awards for "20 years of Elegance -- the Industry's Most Influential Brand from the Exhibition", "20 Years of Elegance -- Gold, Silver, Bronze Outstanding Exhibitors", "20 Years of Elegance -- Most Influential Exhibition Event", etc. Also, the event will include a series of high-quality high-level academic lectures and professional forums. Examples include: "Forum on the Development of the Lithium-ion Bicycle Industry and its Future Commercial Value in 2010", "Presentations on Improving International Marketing" and "Forum on Homeland of Creativity -- Innovative Chinese Bicycle Designs", etc.

The Beginning of a New Era

As one of the most respected exhibitions in the Chinese bicycle industry, the 20th anniversary of China Cycle makes efforts to increase audience interaction through methods such as "case connections". Through focusing on "Innovation, Creativity, and Leadership", it seeks to further promote original bicycle design, highlight the progress made in industry reorganization and upgrading, and continue to foster bicycle culture.

As China's bicycle industry has grown over the past 20 years, China International Bicycle & Motor Fair will continue to adopt a "globalized" view, "globalized" mindset, "globalized" operating model and sales channels, and "globalized" rating system; organize exhibits as displays of brands, platforms for enterprises, and sources for news; it will continue to be a force helping the Chinese bicycle industry to move from "Made in China" to "Created in China".

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Tags:  Motor Fair - Bicycle - Motorcycle

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